The question that every aspiring business owner asks is how to attract new customers/clients. The answer is pretty simple, this new digital age converted our old saying “word of mouth matters most” into positive feedback or good Google reviews. Good reviews or positive feedback impacts on a platform such as Google impacts your credibility, and search ranking which in turn will provide you with new clientele. This gives a good boost to your business. Whenever a customer is looking for a product he trusts the previous client’s feedback more than the seller and rightly so. Now the next question is how do we urge our customers to provide their valuable feedback? This is where Google Review Tap Card comes into play, a very simple but effective tool that makes leaving reviews very easy.
What is it?
Google Review Tap Card, Well as the name suggests it is a card that works by tapping, when you tap the physical card (the card is embedded with Near Field Communication Technology) with your smartphone, it provides a notification to the user, reminding them to leave a Review directly on Google My Business (GMB) profile. Easy isn’t it? Now let’s see how this magical card actually works
How Does it Work?
The real beauty of this card is in its simplicity and its ease of use. Let’s break down the process:
1. Card Setup: Normally the problem for business owners starts when such technology is not pre-programmed or easily set up. Let’s be honest we can’t be tech experts and Google Understood this. Businesses can purchase Tap Cards which are pre-programmed and even their unique Google review link is embedded. You can also get programmable cards where you can update the link yourself from some providers.
2. Customer Interaction: Now the next step is to interact with your customers, if they have had a positive and good experience then present the Tap Card and urge them to leave a review.
3. Tap and Review: This is the fun part now the customer just has to tap their (NFC-enabled) smartphone on the card. This will provide them with a ping or a notification that contains a link directly to your Google review page.
4. Leaving a Review: Now the customer without having to go through hundreds of links is directed towards your review page and voila they can leave a review regarding their experience with you. And that’s it.
Benefits of Google Reviews Tap Cards
We live in a profit-driven world where everyone wants to know how anything can benefit you and if it can benefit you in more than one way Tap Cards does offer you a multitude of benefits for businesses, making them a valuable asset in your customer experience strategy and marketing with following:
- Increased Reviews: The best thing about this card is that you easily get an increased number of reviews. When customers don’t have difficulty finding your GMB profile and leaving a review is a click away, they easily provide you with their personalized and good experiences. Hence, Tap Cards by removing a major hurdle, make the review process effortless.
- Improved Customer Engagement: It increases customer engagement in the form of a conversation which not only gives you pointers to better your services but also makes the customer feel valued. This also increases the loyalty of the customers.
- Enhanced Credibility: Potential buyers trust reviews of previous buyers more than they ever will the seller. So good reviews on your GMB profiles provide your business with more credibility.
- Boosted Search Ranking: Tap Cards significantly improve your local
SEO which in turn leads to increased organic traffic. Google prioritizes businesses with a high volume of positive reviews in local search results which provides a very big benefit in this digital era.
- Convenience for Customers: We are in an era where everyone is busy and wants a quick and simple fix. The tap-and-go functionality helps attract the customer to leave reviews.
- Measurable Results: You can track the number of taps on your Card to analyze customer engagement. This data can help assess the effectiveness of your Tap Card strategy and help you identify areas for improvement.
Additional Features of Tap Cards
Other than the core functionality, some Tap Cards offer other features:
- QR Code Integration: Keeping in view of some phones’ inability of NFC capabilities, many cards include a QR code as a backup option.
- Customization: Looks might not be everything but first impressions do last. Hence, you can customize your card with your branding and logo to give it a professional look.
Using Tap Cards Effectively
Now many people buy the same technology but only some people can use it effectively so to maximize the benefits of Tap Cards, use these tips:
- Strategic Placement: You can’t use anything if you don’t see it so place it where it will intrigue the customer most. Place it in prominent places such as checkout counters, receipts, or packaging.
- Train Your Staff: Educate the ones who are going to interact with the customer. It won’t matter if only you know it so train your staff, tell them regarding the benefits, and how it will help the business grow. Make sure they understand its importance.
- Positive Reinforcement: Your work doesn’t end when they leave a review so make sure to reach out to them and show gratitude for their kind words to enhance loyalty.
- Respond to Reviews: Nobody likes to be left on read so make sure to reply on your GMB profile to both negative and positive reviews. This will show responsibility and credibility.
Who Can Benefit From Tap Cards?
This magic works for everyone, If you want a little spell for your business then Abracadabra here comes the Google Tap card. Any business that interacts directly with its customers can reap benefits from it, like retail stores, spas, salons, professional service providers, clinics, and restaurants.
Cost to Profit Ratio
Considering its functionality, Tap Cards are a relatively inexpensive marketing tool. The cost depends upon several factors including your provider but also on the card features, customization, and quantity ordered. Typically, prices range from a few dollars to several dollars per card. You can also get bulk order discounts.
Does Your Business Require A Tap Review Card
Let’s be honest, we live in a world where the success of a business is directly proportional to marketing and there is no better marketing than good reviews in this era. So if you have a new business and want to make a brand quickly or even want to boost your sales then Tap Card is definitely the right choice for you.
